Our project goal to achieve user needs
Solution 1
New entry point
Reposition the referral feature on the home screen for easy discovery and engagement
Solution 2
Tiered program
Restructure rewards into a tiered program to drive ongoing engagement.
Solution 3
Cohesive system
Build a cohesive UI and scalable design system to reinforce brand experience.
Hypothesis
Making referrals visible, adding reward feedback with tier rewards, and building a scalable design system will boost engagement and keep design consistent.
(3 dating app and 2 non-dating app)
(10 user responses, aged 20-35)
(3 different flows through out the app)
Insights from the research
User feedback revealed three main pain points. hese insights underscored the need for a more visible, rewarding, and trustworthy referral experience—supported by a cohesive visual system to enhance usability and brand consistency.
Insight #1
Discoverability
The referral option was buried under My Page → Referral, resulting in low user awareness and engagement.
Insight #2
Weak Motivation
Users found the reward (3 hearts) unmotivating. Without confirmation or feedback after sharing, trust and re-engagement dropped.
Insight #3
UI Inconsistency
Inconsistencies in color, typography, spacing, and component styles weakened the overall brand and user experience.
Color
Krush’s color palette blends warmth and energy to evoke connection, trust, and playfulness. It reflects both modern dating dynamics and cultural vibrancy rooted in Asian identity.
Primary
HEX - FFFFFF
HEX - 000000
HEX - 6D2E46
Secondary
HEX - FFF5F2
Tertiary
HEX - EE4A5F
HEX - 8F6932
HEX - 494949
HEX - 696969
Semantic
Danger
HEX - DC0722
Default
HEX - 494949
Warning
HEX - DBC30E
Success
HEX - 12842B
H1
Find your Krush. Your culture. Your connection.
H2
Find your Krush. Your culture. Your connection.
H3
Find your Krush. Your culture. Your connection.
H4
Find your Krush. Your culture. Your connection.
P1
Find your Krush. Your culture. Your connection.
P2
Find your Krush. Your culture. Your connection.
P3
Find your Krush. Your culture. Your connection.
Icons
Our icons are built on a simple, rounded system that aligns with Krush’s friendly tone. They enhance usability and visual cohesion without distracting from key content or interactions.
Components
Our component library brings together visual clarity and functional reliability. Each element—from buttons to cards—is crafted to reflect Krush’s brand voice while supporting intuitive user flows.
text
text
CTA
CTA
CTA
CTA
Refer more
Refer more
Refer
Refer
Invite 1 friend, get 3 Hearts + Boost!
Refer
Invite 1 friend, get 3 Hearts + Boost!
Refer
links/code
CTA
CTA



Tier
Silver
Gold
Platinum
Requirement
Invite 1 friend
Invite 3 friends
Invite 5 friend
Reward
Get 3 +
Boost
Get 4 +
3 Boost
Get 6 +
5 Boost
Title text
Sub title text
Detail text

Silver
Gold
Platinum
CTA

Message
Detail message
Message


Message
Detail message
CTA
Impact